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John Paul Mitchell Systems  is devoted to making the world a better place with CEO John Paul DeJoria working to ensure the company follows earth-friendly policies and strategies. Some of his efforts include:

• Making Paul Mitchell the first hair care company to publicly oppose animal testing.
 
• Creating aerosol products that meet stringent Volatile Organic Compounds (VOC) standards in California.

• Harvesting botanicals without harm to the environment.

• Using giant solar panels to harness the sun’s energy on our awapuhi farm, on the North Shore of Hawaii.

John Paul DeJoria strives to make John Paul Mitchell Systems an example for other companies to follow. "Corporations can and should change the world for the better. We have the perspective needed to leave the world a better place for our having been here."
– John Paul DeJoria.